Hi Folks! I am wondering if there is any Analytics tool which can compare the performance of Multiple Ad Networks (PPC, CPM based) on my website and help me decide which ad network is making the most money for me. If there isn't any such tool, what do you guys generally use? And how useful/relevant it actually is?
Havn't heard of any such tool so far, most of the people normally compare manually. Anyone else willing to share more information?
Make a table in Excel and compare There was such a website, but it was closed, I'll let you know when I find another.
Actually, this might not be a fair way. The information will not be statistically correct, as you are showing different ad codes at different places on your site (which most publishers do). What I mean is if you put Adsense in the lower part of the site and some other network on the square sized spot on the top-right, you might get a higher CTR and thus more revenue from the top-right box in comparison to adsense, which if would been placed in the same place, could have given more total revenue.