I have a scenario for you: Most businesses target big cities. What experience do you have with targeting a group or even 1 small town? For instance, In my generic ads, I target Englewood,Fl 10,000 population Rotonda,Fl 7,000 Population Venice,Fl 20,000 population Port Charlotte, Florida 47,000 . How would the cost etc work out in general, for one of these or all of these. I have absolutely no clue, when it comes to this stuff, so please explain it like you would to "A IDIOT" I don't want to get involved in something that will run me $100.00 a month on up and perhaps not produce a high enough return monthly, to make it worth it. Lastly, In the winter, I have more work than I can get done. Can adwords be run just June thru Sept??? Also, is that what all those top 3 ads are on Google? all adwords ads? Is there another Pay Per Click program that can put an ad in the top 3 first page Google rank?
I have been fortunate to work with over 500 businesses to date and have many years of experience designingand building various campaigns. What I would do is some basic keyword research and use the trafficestimator tool for guidance to predict your cpc's, daily cost, search volume and adrank positions. Evenif it doesn't return a lot of data, it may be the case that google doesn't have sufficient amount of data toforecast figures but its always worth testing because you have nothing to lose.I like using google trends and insights which is useful for finding out what popular areas are in search forpopular products and services. Definately a useful tool I recommend for ppc campaigns. Hope this helps,Paul