Hello guys, I have an active campaign and I think it is going well. I have a few keywords and one of my keywords, get a CTR rate of %13-20 everyday. And rankings are usually 1-3. The other keywords are not so imortant actually. So is this an acceptable value? If it becomes higher or lower, what will be the benefits or drawbacks for me? I think as far as I know this value effects the Quality Score and If it is high, I will pay less for the same ranking. Is that right? I hope you can give me some advice and correct me where I am wrong. Thanks....
Quality score is at keyword level. each keyword has its own quality score that will not affect other keywords quality score. very good that you have excellent CTR keywords but there is no reason and is actually a mistake to ignore low CTR% keywords in your account. do not delete keywords that you think that has bad CTR - some keywords has naturally bad CTR but if you sum hundred of these keywords you will see that they profit well. Do the inverse: keep adding more and more of these keywords to your account - but keep tracking your positive ROI.