Hello I am running several forums and I am using Adsense to monetize them. I have several good performing adsense channels and activated the "ad placement" setting for Adwords targeting. But I never bothered to ask the question what kind of information do you see/want as advertiser when searching for possible ad placements in the content network? I am no Adwords advertiser so I don't know the Adwords backend and what you see when searching for placements. Currently my channel descriptions look something like this. Ads appear on: other pages: "all threads in the forum" Ad location: Top center Description: Large rectangle above the fold is the best performing ad with the highest CTR on this website Now my question for you Advertisers: What should I put in the Description part so that you know that this ad placement is the right one for you (hypothetically). Do you want a description for the ad placement or do you want some quick info about my website itself? I think it is possible that I did not use the full potential of direct ad placement for years because i never thought about you the advertiser!? Any help is much appreciated Kind regards StarBuG
After spending quite some thoughts about this matter I decided to change my approach on placement targeting. Here is what I did: http://forums.digitalpoint.com/showthread.php?t=1957394 What is your opinion on this as Advertiser?