Hello everybody, I have recently started managing my company's Facebook page. The first thing i'm trying to do is increse my page's reach and my posts' Edgerank. According to the guides iv'e read about Edgerank Facebook gives more "weight" to posts containing photos or videos rather than links or text, and therefore they get better rank and reach. My most viewed post is a text only post and has no likes, comments or photos (so it had no viral reach). So i have to admit i'm confused. How come this post reached 79 of my page's fans while others containing links and videos (and also had some likes and viral reach!) reached much less? Help! (print screen attached..) Thanks in advance, Dani .