Question regarding default and max bids ?

Discussion in 'Pay Per Click Advertising' started by JohnMally, Jul 29, 2007.

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  1. #1
    Hi Everyone,

    In Regards to ppc default and max bids, if your default bid is .10 cents and your max bid is .65 cents, how much will Google charge you if someone clicks on your advertisement ?

    Thanks
     
    JohnMally, Jul 29, 2007 IP
  2. ajenterp

    ajenterp Peon

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    #2
    Hello John,

    Google will charge you what they deem "relevant". The factors are based on your quality score, landing page relevancy, and the relevancy of your ad. I typically find that I am charged a lot less than my max bid... and once you raise your CTR % your max bid will gradually fall.
     
    ajenterp, Jul 29, 2007 IP
  3. JohnMally

    JohnMally Peon

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    #3
    Hello,

    Thank you for your response and help. I appreciate it.

    John
     
    JohnMally, Jul 30, 2007 IP