Hi, Using one adwords account can I run campaigns for different sites. also if I am allowed to do this am I allowed to bid on the same keywords for different sites( now I know I can't double serve) if they are targeted to different geographical locations. Will google pick up on this distinction. If I cant do this what options do I have, would I be able to run them through an MCC. Thanks in advance.
Yes, you can have campaigns for different sites in one account. Yes, you can have campaigns using the same keywords. If your campaigns are targeting different geographies, no problem at all, that's not double serving.
Exactly, you can have a keyword like "cat food" driving traffic into two different sites, but if you have both keywords in the same account, then Google will decide which site to drive the traffic towards. If you want more control than that and to bid on "cat food" separately, you need multiple accounts.
I have a theory that google counts the number of display urls your using. If it's over X number then they label you as an affiliate or agency. I think their agency number is lower then their affiliate number. Then I think they treat those accounts differently. Just theory though.