I recently started my first blog and I have a question about backlinking. In the training material I'm using, it suggests using article directories to build backlinks to each post to help get it ranked, but it's kind of vague on how to do this. Let's say that I have a blog post that is optimized for "XYZ KEYWORD". What type of articles should I point back to that post? Should I rewrite the same material that is in my post using "XYZ KEYWORD" (optimizing the article for that same keyword) or should I write a completely different article but in the resource box use "XYZ KEYWORD" in my anchor text that points back to that blog post? The article I'm getting ready to publish is essentially just a rewrite of my blog post, optimized for the exact same keywords, which I think is what the training material I'm using is saying to do, but it seems kind of odd to be sending someone from one article to another article that is essentially the same information, only just reworded. Would I get the same link juice if the article I publish in the article directory is optimized for a different set of keywords as long as I use the keywords from my blog post in my anchor text when I link back to my blog post? Hope I'm making sense. Any help would be appreciated.
It depends on you...whether you rewrite it or make another unique articles..For me i prefer writing new unique articles.
My blog posts are typically pretty long (like 1500+ words). So when I write an article to submit to Ezine Articles, I rewrite it from scratch - about the same topic but totally unique, with similar content, sometimes with a slightly different angle on the topic, but usually just a shorter, more general version of the same info (typically between 500-1000 words). So users can click through to my blog post to get a more detailed explanation of the topic.
Either way typically works. I've seen quite a few discussions based on the question of posting an article to Ezine first, or your blog first. I've done both with similar results, although I don't work to SEO my blog....I'm only looking for backlinks from it and the articles. Might want to look into an article spinner. Also, have you used Free Traffic System before?
As a neophyte to this forum, I'm trying to provide input that I would find helpful. Firstly, if I can add, Canonical's method is an excellent one for an approach to back linking and ranking. Redundancy bordering on duplication is pretty fatal on the internet, in general. Not stepping on any toes; by using a method of summarization, or differently nuanced approaches to your article submissions you can indicate the validity of your original topic vis-a-vis the KW you used to optimize it. "The article I'm getting ready to publish is essentially just a rewrite of my blog post, optimized for the exact same keywords, which I think is what the training material I'm using is saying to do, but it seems kind of odd to be sending someone from one article to another article that is essentially the same information, only just reworded." This is exactly the right mode of thinking, IMO. Use KWs that appropriately fit your content (specifically your link submission), ie. not xyz (duplicate to your original blog post), not zyx (synonymous) but something like wxy: a KW that is commmonly associated as related. In this way, your anchor text for your link back to the original has an opportunity to utilize the KWs you used originally- therefore indicating to the powers that be that the original article you wrote is about what you intended it to be, and the proof is your related submission with properly optimized anchor text. In short, the original uses xyz, and the link back wxy (related topic, but not duplicate or too* close) indicates the veracity of xyz. Just my 2 cents. -E