OK, here's a hypothetical example: Let's say that there is a website on literature. It's called "The Literature Lounge." This site has decided that it wants to dominate the keywords "Literature Discussion" and "Literary Discussion." How should this configure its backlinks? Should it make two groups of backlinks, such as "Literature Discussion" and "Literary Discussion" or should it try to fuse the keywords as one backlink (i.e. "Literature Discussion Literary Club")? Which strategy will maximize the sites position for BOTH search parameters ("Literature Discussion" and "Literary Discussion")? Thank you.
2 seperate links is better. Use one link on one site and other link on another site. Rotate links when you add to other sites. When site is getting ranked good for one and not other add more links to one that is not ranked good.