Hello All, I am very confused on this backlink issue and would appreciate some help. Using keyword (DVD Rental) on google I see www.dvdavenue.com at the 2nd position. When I click the listing it takes me to the following link: www.dvdavenue.com/user/homeNewUser2.php. According to Google this link has No PageRank and No Backlinks. But the following link: www.dvdavenue.com has 64 backlinks. My questions are as follows: 1) How can a site rank #2 with no Pagerank or Backlinks on the sub page displayed? 2) Do you only need backlinks to the home page or to both Home and Sub pages? I run many sites currently in PPC and I am looking to expand into Natural Search Marketing. But this whole backlink issue has me baffled. I would appreciate advice or suggestions you all can give. Thanks Glen IMGLLC