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Question on Legality of Commonly Misused Keywords

Discussion in 'Keywords' started by goLions, Feb 15, 2006.

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  1. #1
    Hi,

    First post.

    Question I have is about the legality of using a misused word that is actually a company's name. For example a copy machine is refered to as a "xerox machine".

    The keywords in question are for a company that sells "spas". These "spas" are commonly refered to as hot tubs, and are just as commonly mistaken as "jacuzzis". Jacuzzi is however the name of a company, and is not the brand carried by the advertiser.

    I am guessing this is a pretty big no-no, but I just wanted any opinions/confirmations.

    Thanks for any help!
     
    goLions, Feb 15, 2006 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #2
    Go for it.

    The worst they will do is ask you to stop.
     
    GuyFromChicago, Feb 15, 2006 IP