Hi Guys, I have a short question on choosing keywords. I have a site, let's name it XY for the purpose of this example. In my site description, I currently have XY provides you with blablabla Can I leave out XY and say directly, provides you with blablabla? Same goes for keywords. My first keywords is XY. Is this necessary? Thanks
It does make a difference. The description tag is what people are likely to read when they come across your page in a search-engine. So make it the kind of sentence people will understand and be interested in. And personally, I would still take the trouble of mixing up the order of the keywords. So for instance in your title tag you have XY - in the description make it YX.
But that doesn't really make sense. If my site is for Brand XY, I can't just switch it and call it YX. Basically though you still recommend to include the brand in the description. Thanks