Question on article writing for site promotion

Discussion in 'General Marketing' started by confusion, Aug 17, 2008.

  1. #1
    There have been several threads over the past few days here on DP that have convinced me to try out article writing. My question is this: once the article(s) are written and submitted to ezinearticles.com, for instance, is it normal/advisable/worthwhile to do some link building to the article sitting at ezine, or just let it go and move on to something else and let it work its magic?
     
    confusion, Aug 17, 2008 IP
    kentuckyslone likes this.
  2. lycos

    lycos Well-Known Member

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    #2
    What you should do is to first post it at your own blog and then only submit to ezinearticles. Try not to submit the full article and instead leave it hanging. Entice the readers to follow the link to your site. This is what I'm currently doing at the moment.
     
    lycos, Aug 17, 2008 IP
  3. confusion

    confusion Guest

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    #3
    That makes a lot of sense, but I guess my question is: does ezinearticles have enough weight behind it that I don't need to do any work to draw people to it? It seems to me like a dual purpose action: getting readers to visit your site after reading the article on ezines, and the value of the link back to your site for search engine results.

    The primary reason I ask is that I have a hard time seeing normal people reading ezine's articles on a regular basis. So much of it is hollow crap, devoid of any information. So, with that in mind, how do people find the articles?
     
    confusion, Aug 17, 2008 IP
  4. AOCenteno

    AOCenteno Peon

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    #4
    I have the same question, as that my observations are that Ezines does make the article available to be indexed but doesn't really promote it past day 1. I have promoted a few articles, but find that although I may get more visitors I don't get high click through rates to my site.

    Maybe if I published 50+ articles they would build off each other, but I have a lot of work till then.
     
    AOCenteno, Aug 17, 2008 IP
  5. KC TAN

    KC TAN Well-Known Member

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    #5
    It really depends on the topic of the article.. If you simply write an article on a very general topic like earning money online, you will hardly get any traffic as there are simply too many sources of these information online not to mention eZineArticles alone.

    Try targeting something specific and observe the results again. Nevertheless, you still gain relevant backlinks to your site :)
     
    KC TAN, Aug 17, 2008 IP
  6. confusion

    confusion Guest

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    #6
    I agree with that, KC. I am targeting a pretty small niche.
     
    confusion, Aug 17, 2008 IP
  7. ccmusicman

    ccmusicman Peon

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    #7
    Hi there!

    Been a long time since I've posted, but I'm back!

    EZA gets a TON of internal traffic, and I mean a TON. Just by writing an article and posting it can get you upwards of 100 or more views a day while you are ranked in the "new article" section.

    Obviously you want to get ranked really high in the search engines if possible, so if you choose low competition, highest searchers possible, you can get top ranked for that keyword. (the best is 5,000 or less, but if you know that a certain keyword converts really well, go for it anyway...)

    Now, there are a couple hints to help you out...

    1. Writing a massive amount of articles: This is the key to successful article marketing...and here is how to do it(from my share zone tutorial over at WA):

    A. Writing this amount of articles can be daunting, but the key to doing it is a simple system of organized "rewriting". Since there can be only so much information in a specific niche, the key is re-writing that info in different ways. So what do we do? We start with the big picture, and we ask ourselves "What is the specific questions people have in this niche that they want answers too?"

    For this example, we are going to use the "dog behavior problems" niche, promoting the "SitStayFetch" Clickbank product.

    Start off by opening note pad, or getting a pad of paper. We are going to drill down the "dog behavior problem" into specific "problems/questions" that this niche has.

    Starting with the big picture-->Dog behavior problems

    So, how many different "problems" exist in this niche? Since you've done your research, some of this will come to you very quickly.
    Lets drill down,
    1. Dog chewing problems
    2. Dog biting problems
    3. Dog peeing problems
    4. Dog barking problems
    5. Dog chasing problems
    6. Dog aggression problems
    7. Dog mating problems
    8. Dog licking problems
    9. Dog not listening problems
    10. Dog hyper problems

    Also, you could do this with specific breeds, but for this example, I'm going to stick with these.
    (I just came up with these on the top of my head, if I had done the niche research, i would have better ideas as to specific problems people have.)

    Now we take our list in hand, and move to the next step.

    B. So you have you list of questions/problems, now we need to identify ways of writing the answers to these questions.

    People love tips, suggestions, FAQ's, and any other quick way of dissecting information, so the first type I call "Tips".

    What is another way? Well, another popular one is the "How-To Guide". The difference between "tips" and "how-to" is that "how-to" is more wordy and goes more in-depth, but is essentially the exact same information.

    What about another? Well, I use this one, the "1 Simple Step!" or the "Single Most Effective Way to Fix Your Problem!" So what is this? It's basically the "how-to" summed up into "One Simple Step".

    So we have THREE different ways to write this information, with TEN similar problems that we can answer. You starting to see something here?

    So what I would do then is start with the top of the list "Dog Chewing Problems" and I would write

    1. Ten Effective Ways To Eliminate Your Dog's Chewing Problem
    2. How-To Effectively End Your Dog's Chewing Problem
    3. The Number One Thing You Can Do To Eliminate Your Dog's Chewing Problem

    And I would do this with every single "problem".

    So guess what that means: 10 Problems X 3 Ways of Writing it = 30 Complete Articles!
    And do you know the beauty of all this? Since the problems are related to dog behavior, the solution is going to be similar for many of them, meaning that you don't have to know a ton about dog psychology, AND since your keyword research would include "dog problems", you will now have thirty articles with those keywords located throughout, meaning that several of your articles will show up on googles first page results!

    But that isn't all! Next tab!

    C. You want to completely destroy everyone else in your niche?

    Then go back to the top and write a fresh new article, three different ways!

    What I mean is, after I made it through the ten problems, writing for each, I go back and start again! But you want a fresh approach, so I typically do this...

    I write my 30 articles, and I stop for that day. Then the VERY NEXT DAY I start back at the top and write again! But DON'T open your previous articles! Remember, we want FRESH content, and I find that if I look at the other articles, I'll start to emulate it too much and it won't be as fresh as I like. Remember, you want unique articles, otherwise the directories will reject your articles. Many times I'll do stuff like this: "10 Tips to stop..." then the next day "5 Tips to stop..."

    Also, if you are further worried that the directories won't accept your articles, you could always write them under a different pen name.

    So, what does this equal? Well, if you do this for 3 days, you get: 10 Problems X 3 Ways= 30 Articles X 3 Days = 90 Articles!

    Now, it doesn't stop there! Read On!

    D. Now, with this final step, you are going to FINISH OFF your competition.

    You have 90 unique, fresh articles, all with targeted, late cycle buyer keywords; one final thing to do...Submit!

    But you just don't want to submit to one article directory! No no...you want to submit to as many as you can!

    You probably already know about Ezinearticles.com and GoArticles, but there is tons more!

    AdventureBear just posted this list on the forums and I thought it would work well here:

    http://www.articlesphere.com
    http://www.amazines.com
    http://www.articlesplanet.com
    http://www.freearticalepro.com
    http://www.goarticles.com
    http://www.thefreelibrary.com
    http://www.illustrateddesigns.com
    http://www.downthebarrell.com
    http://www.bestmontanavacationrental.com
    http://www.outdoorarticles.com
    http://www.searchwarp.com
    http://www.docapi.com
    articledirectory4u.com
    http://www.over50online.co.uk
    campjojane.com
    articlesonfile.com
    http://www.articlebiz.com
    interpret.co.za
    silverkingtackle.com

    Now, some of them may not work, you'll have to try, but imagine this...

    You have 90 articles, and you submit them to, not 1, not 2, but 10 Directories! You know what that means?!

    900 Articles All Pointing To Your Website, Blog, Or Affiliate Link to Merchant!!!!

    Talk about traffic! Even if only 1 percent of your articles get high listing, thats still 9 top positions in google! Of course, the best thing to do would be to space the submissions out over time. But the benefits are huge!

    1. Crazy amounts of traffic.
    2. Crazy amounts of backlinks, raising your page rank in google.
    3. Simply DESTROYING any competition you would have in that niche.
    4. Increases your chances getting high ranking results in VERY COMPETITIVE NICHES. (Weight loss, Romance, Make Money, Gambling, etc.)

    E. So, you think this won't work with your niche because it's too specific?

    WRONG!

    Say you have a very specific niche...lets say "weight loss before my wedding", this is a very specific niche. But don't think of it as a limiter, think of it as a way to spin your articles. You can write it just like you would if you were talking about weight loss in general.

    What are the common question or problems ALL people wanting to lose weight are concerned with?

    "the best diet to lose weight fast"
    "diet and exercise?"
    "no matter what i do I can't lose weight?"
    "side effects if any?"

    Boil these down into questions/answers or problems. Remember, with niche research you will have a more specific list. Just write like you are talking to a woman wanting to lose weight for a wedding.

    So, for a quick recap.

    1. Find several questions/problems that can be answered
    2. Write the the answer in three different ways.
    3. Write as much as you can until you can think of no other ways to say it.
    4. Submit to many different directories
    5. Reap the benefits!
     
    ccmusicman, Aug 17, 2008 IP
    kentuckyslone likes this.
  8. ccmusicman

    ccmusicman Peon

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    #8
    Now...in order to get a crazy high CTR (my articles get about 40%) you need to use TWO things:

    Curiosity,
    Humor (if possible...)

    So, in your biobox, do something like this:

    "I was dumped three days before my wedding...I survived AND got my ex back, See how you can to at:...."

    "Your Stupid Dog Won't Stop Peeing Everywhere? Believe me, mine even peed on me...grumble...frustrated, I found answers here:"

    But the most powerful technique can be only just a few words:

    "I have some bad news...go here to find out:"

    (this is called the "rubberneck effect...we has humans have a STRONG inclination to want to go to look at something bad...for example, seeing a nasty wreck on the side of the road, or watching gruesome horror flicks...)

    These are just a few...but here is an even MORE powerful hint:

    Notice that eza has a minimum required word count of 250...but check this out...the bio box (where you can shamelessly self promote...) can have 300 WORDS! You can have over HALF your article be promoting your website or product!!!! This is powerful folks, be sure to try and use it.

    Also, article titles are important...

    Make them shocking, make them daring, but make sure to use the keyword...

    Another effective technique to get listed on google quickly and really high is called the "double wammy":

    How to Shed Ten Pounds | Top 5 Ways to Shed Ten Pounds Fast

    Keyword: Shed Ten Pounds

    Then use that keyword one or two times in the intro and BAM, first rank in google (or at least pretty high...)

    So anyway, these are just a few hints that can make anyone successful in article marketing!

    -Rob-
     
    ccmusicman, Aug 17, 2008 IP
  9. tiger325

    tiger325 Peon

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    #9
    Exactly if you pull together the title with a catchy phrase with keyword..you are on to something..write, write ,write
     
    tiger325, Aug 17, 2008 IP
  10. ccmusicman

    ccmusicman Peon

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    #10
    "Exactly if you pull together the title with a catchy phrase with keyword..you are on to something..write, write ,write"

    Yup...thats the key to successful article marketing.

    -Rob-
     
    ccmusicman, Aug 17, 2008 IP
  11. kentuckyslone

    kentuckyslone Notable Member

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    #11
    Hello ccmusicman, thanks for the great posts with lots of useful information!
     
    kentuckyslone, Aug 17, 2008 IP
  12. ccmusicman

    ccmusicman Peon

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    #12
    No problem!

    Look for a lot more soon...

    -Rob-
     
    ccmusicman, Aug 17, 2008 IP
  13. ThoughtPunk

    ThoughtPunk Active Member

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    #13
    I posted an article on ezine on the 11th of August targeting a keyword. Its ranked 3rd in google for that term, my ezine stats show 79 views and 8 clicks.

    This was when I checked it this morning. Thats about a 10% click through.
     
    ThoughtPunk, Aug 17, 2008 IP