Question: 1) Most of my keywords are 4-5 quality. Yet some of the same search terms I come up #1 in organic, why? I don't get it. I can't figure out how to raise that. It seems Google wants to lock them into this range. 2) Sometimes it says an ad is live, but I do search and it's not there? don't get that. thanks!
1.) - completely irrelevant. Coming top of organic serps is largely based on backlinks, which is no part of the adwords QS at all. Your Quality Score will increase with a good ctr 2.) - you'll only show for every single search that anyone ever does if your budget is high enough to accomadate that. If it's not, then your ads will be spaced out over the day. (and don't keep looking for your ad, if you do trigger impressions you're just depressing your ctr. Use the ad preview tool. https://adwords.google.com/select/AdTargetingPreviewTool )