Question on adwords broad phrase matching

Discussion in 'Google AdWords' started by cgchris99, Dec 20, 2007.

  1. #1
    I have a phrase for the following keywords in adwords

    companyname widget

    No quotes around it and no brackets so this should be broad match

    Now when I type into google...
    Companyname widget sporting goods

    My adwords ad does not show up? This does not look right to me. Since I am setup for a broad match shouldn't my ad show? In fact no adword ads show up when I do this search on google.

    If I search for only

    companyname widget, my adwords ad shows up just fine so I know that part is working.
     
    cgchris99, Dec 20, 2007 IP
  2. CustardMite

    CustardMite Peon

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    #2
    The first thing you should know is that you should use www.google.com/adpreview. This will ensure that you get the results that somebody would see searching for the first time (the results will change from repeatedly searching the same terms).

    However, in this case, the problem may be your Quality Score - the lower your Quality Score is, the fewer variations your advert will appear for (as Google say here: (http://adwords.google.com/support/b...&query=why+broad+match&topic=&type=f&onClick=)

    If this is a term that you know that you want to appear on, you should be bidding on it as well anyway. Bidding on [companyname widget sporting goods] will give you cheaper clicks than bids on companyname widget (Broad Match).
     
    CustardMite, Dec 20, 2007 IP
  3. PPC-Coach

    PPC-Coach Active Member

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    #3
    There could be a lot of competition for that term too.
     
    PPC-Coach, Dec 20, 2007 IP
  4. denovo

    denovo Peon

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    #4
    That's good to know. I have been doing it anyway but did quite know why it was useful. Thanx CustardMite!
     
    denovo, Dec 21, 2007 IP