I have a phrase for the following keywords in adwords companyname widget No quotes around it and no brackets so this should be broad match Now when I type into google... Companyname widget sporting goods My adwords ad does not show up? This does not look right to me. Since I am setup for a broad match shouldn't my ad show? In fact no adword ads show up when I do this search on google. If I search for only companyname widget, my adwords ad shows up just fine so I know that part is working.
The first thing you should know is that you should use www.google.com/adpreview. This will ensure that you get the results that somebody would see searching for the first time (the results will change from repeatedly searching the same terms). However, in this case, the problem may be your Quality Score - the lower your Quality Score is, the fewer variations your advert will appear for (as Google say here: (http://adwords.google.com/support/b...&query=why+broad+match&topic=&type=f&onClick=) If this is a term that you know that you want to appear on, you should be bidding on it as well anyway. Bidding on [companyname widget sporting goods] will give you cheaper clicks than bids on companyname widget (Broad Match).
That's good to know. I have been doing it anyway but did quite know why it was useful. Thanx CustardMite!