I have been running an Adwords campaign for a while with about ten groups split by product type. Each group contains about 100 keywords, each one of these keywords has been added as broad, phrase and exact. Ads have been created for each group with the DKI code in the title to ensure the title matches the search query. Questions; a) If I was to break down each adgroup to only contain the following keywords; blue widget, "blue widget" and [blue widget], would my ad still appear as many times as it does now? b) Will the DKI title still work? Thanks in advance