There is just one thing I dont understand that I hope someone could clear up for me. You enter the keyword in word tracker, and it gives you loads of suggestions, and it shows you the amount searches, the number of competing webpages and the KEI. However when you click on the competing pages, it will show you the keywords with " " around them on google search engine, however when you type the keywords without the quotes there is loads more competition for the keyphrase and different companies, I dont understand this. Why do the research with quotes cause nobody types with quotes in the search engine, so I dont see how this is helping me with research.