Hi everyone, what ad site would you prefer to be the best for Pay Per Click Campaigns? And how much do you think will it cost if i use about 6 keywords?
Hi there, Both Google and Overture are very good, however Google rewards you for relevance. What does that mean? While Overture will rank your ad higher if you bid more PPC, Google will rank you higher only if your CTR (click through rate) is higher than your competitor’s. That means, to get an ad ranked high you may not necessarily have to bid more money, but get a higher CTR instead. The higher the CTR, the less you pay for your ads, the higher the exposure, the higher number of visitors you get. Relevance is the magic word in Google ads. Overture however, will not reward your ad relevancy and as long as you pay more you will get your ads ranked high. That’s why it is often said that Google rewards the smart marketer. Hope it helps you decide.
I think you need to update yourself a bit. YSM is no longer called Overture, and no longer has the highest bid system. They go by a quality index similar to Adwords.