Hi, Today when I wanted to compare the data for a period, I saw some strange info. according to the report, my Total clicks improved (from 5.76 to 6.01) but my question is why if it's improved, the Average CTR reduced? CTR = Clicks
CTR = clicks/impressions x 100 to display as a percentage. https://ram-digital.co.uk/blog/what-is-ctr-and-why-is-it-important/ Which means just because you had more clicks does not mean your CTR will have improved, if your impressions are higher than that has a major impact and requires more clicks obviously.