Can anyone provide some insight into the search engine listings on google that contain additional sub-links: http://www.google.com/search?hl=en&q=insurance+news Check the #1 SERP, it contains sublinks for different areas of the site. How can this be acheived? Thanks in advance. Dan
Thanks, Still looking for any additional insight people might have about these "snippets." Has anyone drawn correlations between the snippets and Google Sitemaps? I know it's all guess work, but theories are valuable. Dan
I doubt that sitemaps have anything to do with this. I would guess that google judges sites displayed in this way as worthy of the extra links. What does worthy mean? Maybe they're just plain more useful/authoritative/whatever you want to call it, than other sites.
Makes sense. I wonder how they choose which subpages to feature and which to ignore? Traffic levels, relevance? I'm not sure. I'd love to find a way to sneak my way into that type of listing.
They're given to sites that are regarded as authorities on the specific search phrase, trademarks for example. Sitemaps have nothing to do with them.
Is that authority status gained through long-term command of the #1 position? That would be my guess.
Not really, Google tends to view a site as being an authority if it contains lots of good relevent content, links from lots of other sites in the same niche and other well trusted authority sites. It's the authority status that brings top positions in the SERPs rather then visa versa.
I have a site that has the sublinks in my #1 position for a number of keywords. The #1 position has been there for a long time, but the sublinks have been added very slowly over time. I'm guessing that when some of your internal pages become significant entry points into your site and rival your home page for traffic, it becomes a candidate for a sublink.