hi guys, why is it when i type in a word under the keyword tool. i see some keywords are going for more money for less searches and i see some keywords are going for less money with more searches. why is that?
It is all about the fare game of competition, more competition more money, less competition less money Ram Kr Shukla
You have to keep in mind that Adwords, all PPC systems in fact, is a system of supply and demand just like in the real world. As such, supply and demand affect prices. Also, the keyword tool is just an estimate based on average ad quality. If you have poorer quality, you will pay more. Better quality, you can easily beat those estimates.