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    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

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Question about geotargeting ads for my online store

Discussion in 'General Marketing' started by Jrobb, Jan 21, 2018.

  1. #1
    Hi everyone,
    SEMrush
    Context: I sell specialty candles online. Ship to continential 48, and I'm interested in stepping up my advertising. The candles are cheapish to ship, and I have a good margin on them, so I'm open to serving people across the country with the ads, but I want to utilize zip code level geotargeting. The catch is I'm not exactly sure how to pick which zip codes to target. Was curious if folks:
    1) Have a way of picking zip codes thats easy to do myself OR
    2) Outsource this OR
    3) Don't bother with this level of targeting

    Feel free to point me to previous answers to this if they exist, I couldn't find anything that seemed relevant when I searched for it.


    Thanks!
     
    Jrobb, Jan 21, 2018 IP
    SEMrush