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Question about geotargeting ads for my online store

Discussion in 'General Marketing' started by Jrobb, Jan 21, 2018.

  1. #1
    Hi everyone,

    Context: I sell specialty candles online. Ship to continential 48, and I'm interested in stepping up my advertising. The candles are cheapish to ship, and I have a good margin on them, so I'm open to serving people across the country with the ads, but I want to utilize zip code level geotargeting. The catch is I'm not exactly sure how to pick which zip codes to target. Was curious if folks:
    1) Have a way of picking zip codes thats easy to do myself OR
    2) Outsource this OR
    3) Don't bother with this level of targeting
    SEMrush
    Feel free to point me to previous answers to this if they exist, I couldn't find anything that seemed relevant when I searched for it.


    Thanks!
     
    Jrobb, Jan 21, 2018 IP
    SEMrush
  2. thatmarketingguy

    thatmarketingguy Peon

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    #2
    I do not know about tailoring ads by zip code, but I know a company, GeoFli that can geotarget your website. It allows you to replace content based on the visitors location, so if someone from specific zip codes/states/radius they would see personalized content. Seems like an awesome fit.
     
    thatmarketingguy, Apr 26, 2018 IP