Ok I am a little confused about landing pages in general, I always directed my adwords ad directly to my homepage or index but I didn't know that you could create a page that is about an Ad your trying to promote? is this correct? and if so how does this affect your Quality Score? Thank you, anything information would be helpful.
It will affect your Quality Score the same way your home page would. If the landing page is keyword rich and those keywords match your Ad Group, your Quality Score will be high. If not, then it will be low. Landing pages specific to the keywords you are using in your Ad Group is one of many great ways to increase your Quality Score and reduce your overall cost per click. The higher your Quality Score and the more relevant Google deems your page to be for those keywords, the lower cost per click you will pay.
custom landing pages targeted towards the keywords you are bidding on should actually boost your quality score.
Well the main reason I ask is because I see some ppls landing pages and they are purely about selling something either a product or a subscriber based product without like zero usable content, is this allowed by Google?
^ Good question, I would like to know as well. I don't see what would be wrong with that. I've seen it numerous times.
Yes this is allowed. Keyword rich landing pages does not guarantee a good quality score. In fact I have many clients who's landing page is 90% images and 10% text. These campaigns have great quality scores If you study many fortune 500 company landing pages as well, you will see many things in common that do not align with the keyword rich advice many others try to give out. Keyword density is for SEO and SEO only...
This sounds new to me. I thought Google crawl better on text than images. Can anybody else show us some example of fortune 500 companies landing page that does not follow "keyword rich advice" but still can get high QS?
Don't be fooled by image heavy/text light landing pages. They could very easily be cloaking things. (Serving a text rich page to adwords and an image heavy page to ad clickers). Also, CTR plays a HUGE factor here too. Some guys can get away with really crappy landing pages because they have high double digit click through rates. While others then wonder how they do it when they have to bid $5 to even show up.