Question about CJ advertisers

Discussion in 'Commission Junction' started by Sxperm, Sep 28, 2008.

  1. #1
    I'm curious about CJ advertisers. Why some of reputation advertisers still using CJ as their affiliate network instead of create their own system?

    If they have their own affiliate system instead of using CJ, I think they should make more profits because they don't have to pay CJ initial fees and 30% of commissions made by publishers. CJ may die altogether.

    However, as a publisher, I prefer for CJ instead of individual networks because of payment terms. CJ paid my via direct deposit and most convenience for me. :)
     
    Sxperm, Sep 28, 2008 IP
  2. tvmatt

    tvmatt Peon

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    #2
    It costs a lot of money to develop or implement a good, custom system. Most companies don't have the tech resources for this & don't want to have to cut thousands of checks each month. Additionally, CJ provides value added services (such as an entire network of affiliates, account reps, etc...) that advertisers can take advantage of. The reach of being in a network is much greater than having a solo affiliate program - I would never have found the majority of advertisers I work with now if it wasn't for an affiliate network being involved.
     
    tvmatt, Sep 28, 2008 IP
  3. Zwitterion

    Zwitterion Peon

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    #3
    cj has a very good tracking system..

    its very tedious to track your affiliates at the same time managing your own busines/site
     
    Zwitterion, Sep 28, 2008 IP
  4. Sxperm

    Sxperm Notable Member

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    #4
    Thanks to hear that :) I have seen some old advertisers such as websitesource.com, hostrocket.com are permanently deactivated on CJ. I have a little worried about CJ because I don't know exactly why they had to fed out of CJ. Because they want to pay less commission or because they don't want to pay 30% to CJ? Is CJ dying? I hope not. Could you please elaborate on this one?
     
    Sxperm, Sep 28, 2008 IP