Question about AdWords! :)

Discussion in 'Google AdWords' started by mishdog, Feb 2, 2011.

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  1. #1
    Hi guys

    So when you go into AdWords and all you do is input a domain in the 'website' field, what are the results that you get? Because for some sites it seems like they are the keywords it is optimised for, but then for other sites I will get like 200 results and they are about random stuff like online dating, holidays etc, whereas the site is a marketing one.

    Is there a way to find what keywords a particular site is optimised for?

    Thanks
     
    mishdog, Feb 2, 2011 IP
  2. mishdog

    mishdog Peon

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    #2
    Could someone also tell me why certain keywords will have a very low CPC, yet the 'competition' bar is around 75%, whereas other have a high CPC despite having much lower competition?

    Thanks
     
    mishdog, Feb 2, 2011 IP
  3. Eschatonic

    Eschatonic Peon

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    #3
    If I remember this correctly, it's all to do with Quality Score and CTR. If Google estimates that a particular keyword should be or has been high-performing in terms of QS (i.e. generating lots of clicks), they will raise the minimum bid for the keyword.
     
    Eschatonic, Feb 2, 2011 IP
  4. mishdog

    mishdog Peon

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    #4
    Anyone know about my first question? Thanks
     
    mishdog, Feb 4, 2011 IP
  5. magda

    magda Notable Member

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    #5
    what you, or the person who is doing the SEO, thinks a site is optimised for, and what a google bot thinks, may be very different things.
    I've known a site that the person who ran it thought was about restaurant reviews, the adwords bot thought it was about dining room furniture. Bots don't read nuances, they read algorithms.
     
    magda, Feb 4, 2011 IP
  6. gotlivechat

    gotlivechat Member

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    #6
    Search Google for KEYWORD DENSITY TOOL and then you can find those sites that will scan a target web site and tell you what keywords show up from greatest to least. Is that what you were asking for, OP?
     
    gotlivechat, Feb 4, 2011 IP