Question about Adsense Page Impressions

Good Day,

My question is about Adsense page Impression counting. Web Statistics for my web site shows that yesterday 39 unique users visited my website. But in Google Adsense report section it is showin me 12 as the value of Page Impression.

Now according to my information, Adsense Page Impression should be at least equal to the number of unique visitors to your site at a particular day. but in my case it is way less then the unique visitors.

What could be the reason you think ??

 

There can be big delays with the tracking in Google Adsense reports. Not sure if someone may have blocked the Adsense ads from being displayed as your web counter cookie seems to have been tracked just fine.

 

maybe some of your users have blocked ads from displaying

 

Wait for the imps to get updated in ur adsense account.. Normally it might take 15 mins to reflect in ur adsense account..

 

I have seen the same thing many times where stats don't just match. In my stats I see different figure and on adsense I see different but now I have stop bothering about it.

 

The stats differ so much because of Google's antifraud measures. Also it does delayed batching.