My new campaign gets 620 impressions and no clicks the first day. The impressions drops to 57 with no clicks the 2nd day and quality scores of most keywords drop from 10/10 or 7/10 to 4/10 or below. All my keywords are cheap but are used by other ads well. Many keywords are marked inrelevant. Almost no keywords are working anymore. Any suggestions what I should do? The optimizer suggets adding whole bunch phrase search keywords. Should I at least add some? I heard only the quality scores drop, it's difficult to regain it. As a newbie, please help!
You will somehow need to start generating clicks from the impressions you are receiving. Try to create as many ad groups as possible and add closely related keywords. Basically you need to show great relevancy between your ads, keywords and landing page. If you do that you should get some clicks which would also increase your quality score.
Your QS has dropped for a number of reasons, not least you having a very low CTR. Split your KWs down into ad groups, with all the keywords being highly related in each ad group. Then split test ads (include your keywords in the ads) to get better CTRs. Also make sure you have your KWs in your landing pages, metatags etc. Your QS should then improve
> Many keywords are marked inrelevant There's a major part of your problem right there. So remove them or split them off into other, more focused groups with related ads.
Thanks for all the responses. My campaign has about 20 AdGroups and 286 keywords in total. All keywords are used by top marketers already. Relevancy should not be the issue. Not that I can see it. My original set has 500 keywords and I reduced it too 286 to avoid inrelvancy.Two things about my campaign worries me. The campaign markets a male enlargement program. It took Google 2 weeks to grant an "Approval(non-familiy)" status. AdWords Suppor sends me an e-mail saying my ads are disapproved. it's getting impressions though. secondly, I use URL masking which I heard different opinion if Google hates it. The drop of quality scores looks very systematic. Now about 60% keywords are $1.00 with the other $0.40. The per product commission is $45 that makes raising bids impossible. Here is my rescue plan: 1. add a decent landing page, 2. allow tightly related keywords only in a group 3. make ads AdGroup targeted 4. remove keywords with bad quality scores? 5. add more keywords - Optimizer suggests phrase match keywords. The other possibility is just pull this one off and apply the lessions I learned to te next one. However I heard the next campaign will get affected and start poorly too. WHat do you think? Warren
I think you'd do fine if you were not advertising the kind of product you are. I'm surprised you're getting any impressions actually since you're disapproved. Go on to the next product. > I heard the next campaign will get affected and start poorly too. I occasionally hear the same but it is not my experience. I classify it as a myth.