wow. i've just made few changes on my lp and actually now it's more like a landing site but still i see no changes and the quality score is the same (poor). how long does it take to affect my qs ? i was also told that i need to change my domain (ie use subdomian) to get higher qs - can anyone confirm that ? tnx.
you will not see instant change on your QS, it wil take some time. it takes 3-4 months for your QS to sattle down. about the subdomain to get higher QS, its absolute BS. i never use any subdomain for adwords and my QS is Ok to Great always.
OMG 3-4 MONTHS!!! Does adwords allow to open two accounts ? I've just created new campaign.. totally different niche, totally different site and guess what - POOR QS !! while on my last account this site had OK \ GREAT QS! (i closed my last account).
well, 3-4 months to get your QS sattled down. if you make changes to your landing page and ad copy, you should see the changes in your QS lot sooner than that, in few days at the most. yes, you can create multiple adwords accounts, but make sure you don;t use any voucher for the second one if you used a voucher on your first account
please explain about types of changes i could do to my landing page>increase content relevance to keywords i am bidding on?? increase times keywords are on the page.??? anything else
well yea there's few things you can do to get better qs. 1. split adgroups - make sure u just don't put all of ur keywords in one adgorup. split them by categories. 2. google doesn't like autmated pages . 3. Privacy policy, about us, contact us, terms & conditions - make sure u have them all on ur sites. 4. relevant ads 5. yea - if you can make specific LP for each adgroup \ category. u can also make little search on google. i belive u'll find much more tips
Source:http://www.ppcdiscussions.com/2008/03/adwords-quality-score-faq.html "Question 11 - I just a made a lot of changes to my AdWords campaigns and to my landing pages to try and improve my quality score. How soon should I expect to see quality score changes in my account? When new keywords are added Google calculates the quality score immediately to determine the minimum bid. Quality scores are updated based on how quickly Google can gather statistically significant data sets to calculate a new quality score. This can happen numerous times a day for high volume keywords and phrases whereas lower volume terms may have quality score updates applied a few times a week. The ad rank quality score is updated in real time and is based on historical data. In terms of updating the landing page quality score, Google says: "The AdWords system visits and evaluates advertiser landing pages on a regular basis. Due to the evolving nature of the quality evaluation system, the frequency may change based on improvements to the system or the level of user traffic to AdWords ads and landing pages. We plan to visit pages at least once a month but may do so more often." "