quality score

Discussion in 'Google AdWords' started by immediateanswer, Jan 28, 2008.

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  1. #1
    Hi. Guys i am in desperate. Can anyone proved some tips and tricks how to keed google quality score good or excellent. When i create a campaign, google sets QS to goo or excellent but on the next day it's poor. Always. Any help od advices?
     
    immediateanswer, Jan 28, 2008 IP
  2. CustardMite

    CustardMite Peon

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    #2
    Sounds like the problem is with your landing pages. If your Quality Score was being hit by a bad clickthrough rate, it would be more gradual.

    Here's Google's advice on what you should be doing:

    http://adwords.google.com/support/bin/topic.py?topic=9356

    In short, you should have things like a Contact Us page and a Privacy Policy page, your site should relate to the keywords that you are bidding on, and you should back up any claims in your adverts.
     
    CustardMite, Jan 28, 2008 IP
  3. MLRob

    MLRob Peon

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    #3
    I agree with CustardMite, it's gotta be your landing page content's relevance to the keywords you're bidding on. Build some relevant text information related to your keywords and multiple pages as well. If all that the googlebots hit is a single page site that will hurt you. Flesh it out.
     
    MLRob, Jan 28, 2008 IP
  4. vstar

    vstar Well-Known Member

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    #4
    Yea, the above 2 replies are giving you some excellent advise

    All too often people are trying to use a single landing page and wondering why they can't maintain a decent QS

    The days of single page Landers are over people, it must be part of a mini site

    Your mini should contain the following pages as standard:

    1. Sitemap - this should be accessible from all pages of your site.

    2. Privacy Policy - lots of resources on the web to create one of these, just Google “privacy policy”.

    3. Terms and Conditions - as above, there are lots of good resources online.

    4. Contact Us - A postal address and telephone number (if possible) or a fully functional email address

    5. About Us - Description of what the purpose of the website is and the business operating it, i.e. you.

    Keeping in mind that you do not want your visitors to navigate your internal pages, I personally include links to the above pages at the very bottom of my home page using a smaller font and a color that does not stand out, but be very careful not to use too small a font or to blend the colour with the background as Google will penalize or ban you for "Hidden links/Text"

    I hope this helps
     
    vstar, Jan 28, 2008 IP