Quality Score

Discussion in 'Google AdWords' started by pulse0, Dec 4, 2006.

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  1. #1
    I had about 32,000 clicks day before yesterday from about 8 million impressions. Yesterday I only got 4,000 clicks from about 120,000 impressions. I have not modified anything in my ad, I haven't added or removed any keywords. So why such a hugh difference in impressions??
    Is it pretty common for G to do this?
     
    pulse0, Dec 4, 2006 IP
  2. GChoi

    GChoi Well-Known Member

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    #2
    Did half of your keywords go inactive for search due to minimum cpc increase?
     
    GChoi, Dec 4, 2006 IP
  3. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #3
    Could be overall budget issues - are you on pace to exceed your budeget?
     
    GuyFromChicago, Dec 4, 2006 IP