Quality Score

Hi can some one guide me regarding the post that " if i change the adgroup mae from XYZ to ABC for example doe it have any impact on the quality score of that particular adgroup ????
Please suggest

 

Changing a group's name has no effect on QS or anything else.

 

QS is determined by ctr, max cpc & landing page

 

Right, changing the name will not have an effect on the quality score. Here is a short writeup from Google that explains a little bit more about quality score:

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=10215

 

Yes I agree with above changing the ad group names definitely does not change the quality score..

 

I believe it does have an impact on quality score of ad group

 

I think this video (http://www.youtube.com/watch?v=K7l0a2PVhPQ) explains a lot on QS.

Cheers,

Oebidoebie

 

Quality score counts on may things.

The ad itself
The ad heading
Web site content. etc. etc. etc.