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Quality score update

Discussion in 'Google AdWords' started by fryman, Feb 21, 2007.

  1. #1
    Funny that no one has posted about this yet, since it is the latest buzz in the webmaster world


    http://adwords.blogspot.com/
     
    fryman, Feb 21, 2007 IP
  2. Mong

    Mong ↓↘→ horsePower

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    #2
    I have seen couple of threads about 'quality score' update in dp already :)
     
    Mong, Feb 21, 2007 IP
  3. fryman

    fryman Kiss my rep

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    #3
    Where? This blog post was posted a few hours ago
     
    fryman, Feb 22, 2007 IP
  4. amnezia

    amnezia Peon

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    #4
    yeah but they annouced they were going to do it a few weeks ago
     
    amnezia, Feb 22, 2007 IP
  5. steliosp

    steliosp Peon

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    #5
    i like this new feature!! It is helpful!
     
    steliosp, Feb 22, 2007 IP
  6. wrrock

    wrrock Peon

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    #6
    Google sent me a power point presentation on the QS update. Some things to note:

    – Minimum bids may increase for low quality keywords that have received few clicks and therefore have a low CTR on Google.com

    – Note: This update does not change our landing page quality evaluation

    Two things to note, it seems that the way Google updates their landing page evaluation has not changed, and this update is mainly concerned with ads that to not have a good CTR on the Google network.

    Hopefully this is the extent of this major update. Stay tuned.
     
    wrrock, Feb 22, 2007 IP
  7. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #7
    This is an update to how the QS is detremined, not a new feature. The new feature was realeased last week (being able to view your QS).
     
    GuyFromChicago, Feb 22, 2007 IP
  8. alexei_aus

    alexei_aus Active Member

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    #8
    Great stuff. Helps to escape Google Slap. Would be nice to know what is coming next
     
    alexei_aus, Feb 22, 2007 IP
  9. bbywyboy

    bbywyboy Peon

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    #9
    Does anyone know the range? All of mine are Great and OK, is there just Bad or Poor or something, then OK, then Great?
     
    bbywyboy, Feb 22, 2007 IP
  10. Micromag

    Micromag Peon

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    #10
    I'm not sure, but looks like this new update introduces a quality score component into your ads or ad Groups (that in the past was only on keyword Level)

    if this is true you'll need to consider moving/deleting poor performing keyword while optimizing from now or these low QS keyword will affect your entire account.

    But I'm not sure - We do need to clarify this point.
     
    Micromag, Feb 23, 2007 IP
  11. lollipop

    lollipop Peon

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    #11
    I've seen and been on a few posts about this. Loads of my keyword min CPCs jumped to £5.00 a week or so ago but then I changed my landing page and everything seems ok again.
     
    lollipop, Feb 23, 2007 IP
  12. Micromag

    Micromag Peon

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    #12
    this was a bug that they already solved:

    http://adwords.blogspot.com/2007/02/unexpected-minimum-bid-increases.html

    keep the eyes open for your promotional credits refund
     
    Micromag, Feb 23, 2007 IP
  13. amnezia

    amnezia Peon

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    #13

    the range is Great, Ok and Poor
     
    amnezia, Feb 24, 2007 IP
  14. Professional Dude

    Professional Dude Notable Member

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    #14
    this new feature looks good...i reallly like it..
     
    Professional Dude, Jul 31, 2007 IP