I recently managed to get my main keyword to a 9/10 Great Quality Score in Adwords, mostly due to an improved ad with higher CTR. I mainly did it to lower my Clickprice CPC to be on the first page. But the CPC went up! From $1.25 with a CTR of 2% and a QS of 7/10 to $1.75 with a new CTR of 6% and a QS of 9/10. To have a valid test, I reactivated the other text-ad, went back to CTR of 2% and after 20 minutes to a lower CPC of $1.50. This seems to be a total paradox. Can anybody explain this please?
yep - have you checked your positions? You will have set a max cpc bid and google will still be working within this - I bet you'll find that your positions have increased. If you want to be at the same position you were at you should now have ot spend less to get there...
Your ad might not be as relevant as the other. Because yeah, different asds have different cpc. I myself have ads getting CTRs of 18% and CPC of 35 cents and other performing at 9% and with CPCs of 14 cents on the same adgroup. Hope that answers your question.
Give it more time, not just 20 minutes. At least some days.... you need to compare more average numbers
as gsga02 states, you can't compare 1 day to another day - you need a good cross section of figures to compare to take into account the many variables that adwords throws in
Sorry - did your actual cost per click increase, or the cost per click to appear on page one? If it was your actual cpc, then did your position improve? Often, if your QS improves, your advert moves up, and your actual cpc may go up. If you are refering to your page one bid, it could be caused by your Account Quality Score. What's your clickthrough rate across the account as a whole (excluding Content Network)?