Quality score: title & meta tags a factor?

Discussion in 'Google AdWords' started by Waffleguy, Dec 23, 2007.

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  1. #1
    Does the website title and it's meta tags affect the quality score?

    ie, if my meta tags & title had the word "widgets", would it increase the quality score for the landing page if I was bidding on the word "widgets?"

    ???
     
    Waffleguy, Dec 23, 2007 IP
  2. bl4ckmaN^

    bl4ckmaN^ Well-Known Member

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    #2
    Yes, I think titles and meta tags work as keywords.
     
    bl4ckmaN^, Dec 23, 2007 IP
  3. coolBananas

    coolBananas Peon

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    #3
    yes they definitely affect the quality score because it is directly related to the relevance of your landing page to your keywords
     
    coolBananas, Dec 23, 2007 IP
  4. PPC-Coach

    PPC-Coach Active Member

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    #4
    They play a small part, but it's the overall theme of the website that makes up most of the quality score.
     
    PPC-Coach, Dec 23, 2007 IP
  5. pedigreechump6

    pedigreechump6 Active Member

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    #5
    For sure they both play a part in your Quality Score and can help initially with your ranking until the CTR really starts to make the most difference; then they are less of a factor...at least that's how I have experienced it.
     
    pedigreechump6, Dec 23, 2007 IP
  6. topexnews

    topexnews Active Member

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    #6
    Can't be without them, check any websites, what you see, when you search ? fist line it's alway title, and rest of the space takes descriptions or keywords.

    very important to have both .

    happy holidays
     
    topexnews, Dec 23, 2007 IP
  7. Guaji

    Guaji Active Member

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    #7
    Guaji, Dec 23, 2007 IP
  8. Masterful

    Masterful Well-Known Member

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    #8
    I agree, although I think that the title probably has more of an impact than the meta information. Most important of all is the main content of the site, its amount and its relevance to the keywords and ad texts.
     
    Masterful, Dec 23, 2007 IP