So I have a campaign with multiple ad groups, up to yesterday those ad groups had a low quality score. Yesterday I updated the landing pages and change the ad text but my quality score hasn't budged. Anyone know how often the quality score is recalculated? Should I just go ahead and delete the ad groups and make new identical ones to force recalculation? I've asked a rep and she said I should wait more than a day though the recalcuation is done continuously.
How do you know that they haven't updated already? Can you explain your situation a little more? i.e. were you bidding 0.30/click, then having them jump to $1.50?
by low quality i mean most of my keywords require 0.30+ bid to be active. I've updated the Ad Text and updated the text in individual landing pages to get the bid down to 0.10 but that was a no go as they still have the same 0.30+ min bid requirement to be active.
How do you know your quality score was low? It may be that the competition on that keyword might be high and as a result of that the minimum bid is also high.
..because most keywords require 0.30 and others are $1 and up. I do not think the market for what i'm bidding on is that saturated.
about every 24 hours Bad idea as this do not force a recalculation and your Quality Score remains the same
What others are bidding doesn't impact your bid. http://adwords.blogspot.com/2006/01/common-adwords-misconception-explained.html