quality score problem

Discussion in 'Google AdWords' started by alexei_aus, Sep 7, 2009.

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  1. #1
    We are trying to setup adwords campaign for our website which sells body building supplements along with vitamins and dietary supplements, however there is a problem with quality score.

    We have tried setting up the ad group based on the landing page as well as individual product pages (using google keyword tool). The quality score that comes up is 1/10 despite the fact that we have the keyword in the ad and on the site as well.

    I am wondering if the site could be black listed or has some bad history with adwords. Could that be the case?

    I would really appreciate your help
     
    alexei_aus, Sep 7, 2009 IP
  2. Steve Powers

    Steve Powers Peon

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    #2
    Quality score can be determined by these elements as following (including but not limited):
    1.CTR
    2.Whether the keywords and contents are related to the landing pages.
    3.Account history
    4.Quality of the landing page
    Therefore,you'd better optimize your account corresponding to these points and then you will see obvious change of the quality score.
     
    Steve Powers, Sep 7, 2009 IP
  3. Steve Powers

    Steve Powers Peon

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    #3
    Do you mean your account has some bad history with adwords?This will of course effects your quality score to some degree.
     
    Steve Powers, Sep 7, 2009 IP
  4. JHardy_WV

    JHardy_WV Peon

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    #4
    To put it simply, you've been given a low QS because you're an affiliate site + you're selling supplements. Google has openly said that these sites are likely to attract low Quality Scores - honestly, don't waste any more of your time / money on adwords with this business model. Adwords can be great, but it won't be for you - my advice would be to try ad center
     
    JHardy_WV, Sep 7, 2009 IP
  5. PPC-Coach

    PPC-Coach Active Member

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    #5
    It's more that you're selling supplements then being an affiliate. Google doesn't like those.
     
    PPC-Coach, Sep 7, 2009 IP
  6. alexei_aus

    alexei_aus Active Member

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    #6
    the site is a real online store. there is nothing to do with affiliate product selling.

    i have a feeling that the previous owners could have done something....

    The site is thextonhealth.com.au if you want to check it out.

    I have a feeling there is some kind of google slap happening at the moment and we are just not meeting their criteria
     
    alexei_aus, Sep 7, 2009 IP
  7. Frede5

    Frede5 Active Member

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    #7
    These type of sites can do much better using that budget for CPA networks and even banner advertising. Most people are willing to spend $1-$2k per month on PPC, but they could get an IPO with Yahoo or some other network and generate way more sales from better traffic.
     
    Frede5, Sep 7, 2009 IP
  8. alexei_aus

    alexei_aus Active Member

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    #8
    whats an IPO?
     
    alexei_aus, Sep 7, 2009 IP
  9. Frede5

    Frede5 Active Member

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    #9
    Sorry I meant IO (Insertion Order). You can 'buy' traffic on credit even. It's all about the numbers in the end :)
    If it converts, then it's worth spending more, but the truth is that PPC can be a VERY expensive way to test if your niche is competitive.
     
    Frede5, Sep 8, 2009 IP