Quality score problem. please advise

Discussion in 'Google AdWords' started by malikwiki, May 22, 2010.

  1. #1
    Here is my landing page : Xtreme fat loss diet reviews . This site has alot of quality content and You know what I got a Quality Score of 1/10 , its rely sad. I dont know whats wrong here. Please advise me.
     
    malikwiki, May 22, 2010 IP
  2. manofwar

    manofwar Active Member

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    #2
    Adwords doesn't play with Ads for affiliate programs , you doing an ad for clickbank products - it will never play out mate. They clamped down on affiliates and squeeze pages with the quality score.
     
    manofwar, May 22, 2010 IP
  3. malikwiki

    malikwiki Active Member

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    #3
    Im sure there is a way to improve that as many people doing this , So what to do ???
     
    malikwiki, May 22, 2010 IP
  4. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #4
    See the Adwords guidelines and policies and look under bridge page because that's what you have. You simply cannot have a page where you promote a product and simply link to that product's sales page. Instead, have something like "to buy product" and link to their order page. You could of course link your ad directly to their sales page too.
     
    Lucid Web Marketing, May 22, 2010 IP
  5. searchcontent

    searchcontent Guest

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    #5
    Quality score isn't just dependent on your site, it depends on the quality of the content on your ads and on how relevant your landing page is to the wording of the ads and the keywords your ads are displaying for. It also depends largely on your click through rate, which is agai dependent on the quality of your ad copy and the positioning of your ad on the SERP. Of course positioning is down to how much you're paying....
     
    searchcontent, May 23, 2010 IP
  6. BlackIrish

    BlackIrish Active Member

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    #6
    Agreed, CTR (click through rate) can play a crucial role on your quality score, as well as the other variables described above.
     
    BlackIrish, May 23, 2010 IP
  7. FolllowTheChicken

    FolllowTheChicken Guest

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    #7
    Google dont like Fat Loss sites. The is true 100% Like make money, mobile, etc. They allow them, but they dont like them.
    You cant improve that score. 1.10, your site is kill by adwords. You can improve it, but...it would be a miracle.

    An instant solution? healthy-reviews NET

    Change the domain and clone it, but changing the .com to the .NET (net, info, org, etc). (is very easy if you use adwords editors)

    You have to choose. 1.Improve the acutyal QS 2. Start the campaign now.

    What did you write on the ad?

    Be careful with KW related directly Diets, Fat Loss, etc. Try to make a creative ad, but no mention this KW, or you will kill the site again.

    bye
     
    FolllowTheChicken, May 23, 2010 IP
  8. asbarali

    asbarali Greenhorn

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    #8
    Here their is a Detail info about Quality Score problem Visit
    newadwords.com
     
    asbarali, May 24, 2010 IP
  9. ppcboards.com

    ppcboards.com Peon

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    #9
    It might have something to do with you copy and pasting the content from ezinearticles lol.
     
    ppcboards.com, May 24, 2010 IP
  10. alexei_aus

    alexei_aus Active Member

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    #10
    what keywords are you trying to setup your campaign for? what are your ads like?
    how long have you had this account for?
     
    alexei_aus, May 24, 2010 IP
  11. bizhost

    bizhost Peon

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    #11
    You can run affiliate program on your site but you should offer something unique / original in content and be useful & relevant to the keywords that you are targeting. If there are no original relevant contents, then there is no way you are going to improve your QS. You may even end up with this then "Rarely Shown Due to low quality score." which in fact means 0/10.
     
    bizhost, May 24, 2010 IP
  12. FlightCenter

    FlightCenter Peon

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    #12
    Most important thing about adwords is your CTR. This will increase your quality score overtime. Outside of that be sure you have a really optimized ad group for each keyword/landing page. Use the title of the ad as one of the kws, then a good descrip, followed by relevant visual url. You might start off with a bad quality score, but overtime if the CTR is good you will begin to play less than your competitors.
     
    FlightCenter, May 25, 2010 IP
  13. alexei_aus

    alexei_aus Active Member

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    #13
    i would suggest reviewing Google Adwords guidelines for quality score
     
    alexei_aus, May 25, 2010 IP
  14. chtdatweb

    chtdatweb Well-Known Member

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    #14
    Ok, thought i would throw some input in here. I have used adwords for quite a while and never really bothered about Q/S until reading about it in here. Pulled up the data and most of my keywords are 7/10 wanting to improve yesterday i created serveral more ad's more relevant to the landing pages of each ad. Sure enough i check this morning and some of my keywords have gone from 7/10 to 10/10.

    So my advice is,

    1. Make sure the ad contains relevant content to the landing page
    2. Make sure your ad actually goes to that landing page and not for example your index page (which may have less relevant content).

    Hope this helps.
     
    chtdatweb, May 26, 2010 IP
  15. capstonic

    capstonic Well-Known Member

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    #15
    I think quality score also depends upon how much traffic keyword we are using ? If the CTR of the keyword is less then Google gives bad quality score.
     
    capstonic, May 27, 2010 IP
  16. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #16
    What does traffic have to do with it? Here's the facts you can read in more details in the Adwords FAQ.

    The major component, about two thirds, of the QS is your CTR. But not an absolute CTR. In order for QS to make sense, it has to be compared to something. So Google calculates the average CTR on your keyword from all advertisers, past and present. They also do so on a position basis. That's very important to understand. The average CTR in first position might be 5%, in second 4.7%, in third 4.2% and so on.

    Then, they do what's called a standard deviation calculation. Look it up on Wikipedia, good explanation there. All mathematicians know about this, been used for a very long time in statistics. In effect, your QS is a standard deviation from the norm (the average CTR for the keyword at each position). The average QS is likely 6 so a QS of 7 means you are above the average. Note that Google calculates QS to many decimal places and you are shown a rounded figure.

    What this means is that if your QS is 7 in 8th position, it will likely be 7 in ANY position. The notion to bid higher to get closer to first place in order to get a higher CTR and thus a higher QS is wrong. True, higher positions get higher absolute CTRs. But so does your competitors with better ads so you are not getting any closer, you're just spending more money.

    The OP's QS=1 is another problem. He's got a bridge page as explained in the policies which automatically sets the QS to that value, effectively stopping his ads.
     
    Lucid Web Marketing, May 27, 2010 IP