Quality Score = poor

Discussion in 'Google AdWords' started by usearchme, Mar 28, 2008.

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  1. #1
    Hi guys

    Im all a bit confused with this adwords, ive got some keywords that are great some that are ok, and some that seem relevant to my campaign that are listed as poor, should i remove these as a general rule ?

    Woc
     
    usearchme, Mar 28, 2008 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #2
    If it's poor I would improve or remove.

    How to improve your quality score.
     
    GuyFromChicago, Mar 28, 2008 IP
  3. usearchme

    usearchme Active Member

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    #3
    Thanks for the info

    Woc
     
    usearchme, Mar 28, 2008 IP
  4. PPC-Coach

    PPC-Coach Active Member

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    #4
    Are they converting keywords? IF they are then, frankly, who cares what the qs is.
     
    PPC-Coach, Mar 29, 2008 IP
  5. CustardMite

    CustardMite Peon

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    #5
    Why wouldn't you care what the QS is?

    The higher the QS, the less you have to pay per click (and hence conversion).

    Saving money is good.
     
    CustardMite, Mar 31, 2008 IP
  6. robertpriolo

    robertpriolo Peon

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    #6
    if its a possible money maker or it is converting then improve the QS.

    1. remove it from the adgroup and place it within its own
    2. write a better text ad
    3. evaluate the landing page
     
    robertpriolo, Apr 1, 2008 IP