How google certifies, on what basis the quality score should be say 3/10 or 10/10 or whateva.. What is criteria?? and How can one increase their qulity score to get better position and CTR. Thanks
You got it the wrong way around techsmart. You don't increase your QS to bet better position and CTR, you have to increase your CTR to get better QS. The Adwords FAQ may shed light on the subject.
Since you told you are in the business of selling movie download subscriptions online, I can somewhat understand about the quality score. Quality score I think is calculated from the masses like statistically or stoichiometrically, so there are lot of people are affiliates for thsi type of business and the keywords are not quite unique I think. Thats why QS is low.
HardWorker It is not google that needs to work out the Kinks, it's you. It has been mentioned in this thread, a keyword is not what you think it should be. There will be many keywords tat you think should work but they will not as in your watch movie @ 1/10 Hardworker, the good news for you is you are saying you have a 6/10 qs if so then all you really need to do is get some keywords that work more for what your doing. Also if you have any keywords with a red flag ( poor ) then you need to dump them as no matter what you do, you will never fix the problem with those keywords as they stand. I would then once you have better keywords work on improving your ads so you ctr increases