Quality Score is 7 still Showing Low Quality Score

Discussion in 'Bing Ads' started by hiralkahar, Sep 11, 2014.

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  1. #1
    Hi Friends,

    I have running few campaign in Bing

    All has good CTR, landing page,

    Few keyword has 6+ Quality score still in Delivery Status its showing "Low Quality Score"

    You can check its screen shot here http://screencast.com/t/LwyWc9uqUy9

    any one has facing same problem?

    how to solve this?

    is it affect any negative on my campaign?

    Waiting for some good suggestion on this

    Thanks,
     
    hiralkahar, Sep 11, 2014 IP
  2. WarriorJosh

    WarriorJosh Peon

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    #2
    I am facing the same problem my quality scores are 8/10 and one is 10/10. Same exact problem.
     
    WarriorJosh, Jul 3, 2015 IP
  3. saif abdullah

    saif abdullah Member

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    #3
    What does it mean by "quality score"? Would anyone explain please? I think this will be helpful for lot's of marketer like me.
     
    saif abdullah, Jul 24, 2015 IP
  4. Travis Wilkie

    Travis Wilkie Peon

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    #4
    Hey saif abdullah, your quality score has to do with how congruent your advertising campaign is. Basically, when your ad copy is similar or congruent with the content of your landing page or website then you are going to have a "high quality" ad. Your bid also plays into your quality score by determining how close you are to the first page bid. So to have a high "quality score" your bid needs to be competitive and your ad needs to be relevant to the content of your website and the keywords you are marketing to. So, if you were marketing toothpaste and your add said "Win a free toothbrush if you like us on facebook" your quality score is going to suck because your website and add have nothing to do with marketing toothpaste. That was a really bad example but if it's not making sense I can elaborate for you. I hope that helps and let me know if you are still confused.
     
    Travis Wilkie, Sep 30, 2015 IP