Sometimes my QS will go down to ok on some days if the ads are performing poorly, but most of the time they will stay on great should they stay on great 24/7 which granted 95 percent of the time they are, but I'm wondering if this could be effecting my cost from going down? (hence its a new account and the Qs just started reading great)
Here is a little hint. See what hours of the day your CTR and Conversion rate goes down. Don't run your ads during this time. Use your budget when you have the highest CTR. You'll get a better QS, lower CPCs and a higher ROI. Obviously there is more to it than that, especially if your goal is gross rev. But play around with day parting. You wont regret it.