Quality Score Bug? Or are we doing something wrong? FAQ and Support isn't helping...

I would very much appreciate ANY help you can provide.

My "Visa Gift Card" Adwords campaign continues to show "poor" as my quality score across all keywords in my campaign.

I realize that Quality Score is made up of CTR and Landing Page Relevance, which is exactly why the poor score does not make sense. www.GiftCardLab.com is one of the few Visa Gift Card websites in the world and is even featured on Visa's website in several places. Here is one for instance:
http://usa.visa.com/personal/cards/prepaid/visa_gift_card_order.jsp?view=Online&filter=2

Here is even link to the press release issues by Visa themselves about the site:
http://www.businesswire.com/portal/site/home/index.jsp?epi_menuItemID=887566059a3aedb6efaaa9e27a808a0c&ndmViewId=news_view&ndmConfigId=1000010&newsId=20071115005321&newsLang=en


You can look for yourself at the website and the relevance to these keywords marked with their CTR:
100% CTR - "customized visa gift cards"
33% CTR - "photo visa gift card"
33% CTR - "prepaid visa debit gift card"
33% CTR - "visa gift cards online"
16% CTR - "christmas visa gift cards"
4.54% CTR - "visa gift card"
3.2% CTR - "prepaid gift card"


That is just a small sample of the sort of CTR we are experiencing and you can see the landing page for yourself. Here is the ad we are using. (we are down to one ad now after optmizing)

Custom Visa® Gift Cards
Upload Pictures - Design Your Own
Gift Cards with a Personal Touch
www.GiftCardLab.com


When I spoke with Google Adwords support, the gentlement said that maybe customers had complained about the relevance of the site...We just launched on Nov 15th and our eCommerce Conversion Rate is 20%+ as tracked by Google Analytics even.


This is our high point of the year and we have made a very large investment in the company and website; any help would be greatly appreciated. We cannot afford to pay $5-10/click that is being set as our min. bid because of the poor quality score.

Thank you in advance for your help,
Dave
david.jones@giftcardlab.com

 

Can't see a lot wrong with your website, though a Privacy Policy may help.

Not an expert on this sort of thing, but I assume you haven't been keyword stuffing, or got any hidden text, or anything bad like that?

 

What is the bounce rate on your landing page? If people are jumping ship quickly when clicking your ad, Google may view your site as not being relevent to what people are searching for. This could also tie into the keywords you are using to try and drive traffic to that page (I am assuming that there are more keywords than what you are listing).