Hello guys! I have two cases and i want you guys to choose between the two. Case 1: we maintain a high quality score in google adwords but there is low search volume for the keyword. Case 2: we have low quality score but search volume is high for that keyword.
Are you saying keep one keyword or another? Why?? Keep both. If the keyword is relevant, who cares about low search volume. It's not about the quantity but the quality. For the lower quality score keyword, improve it.
what if you can tweak your Landing page a bit to get High QS for high search volume keyword. And again the high volume keyword is targeted you sure ? Mostly low search volume with long tails works better