Has anybody experienced this? You have the following in your Adgroup: my widget "my widget" [my widget] Then, you decide to use a keyword tool and get long tail versions of these. e.g. [buy my widget], [my widget new york] etc. You paste 500 of these keywords into the same adgroup as above. Then, you check the positions of... my widget "my widget" [my widget] ...and they have fallen considerably. Has anybody else experienced this? Thanks, Jon
I'm fairly sure that Adwords doesn't penalise you for having a lot of keywords in your adgroup. What it may do (don't know if this happens or not) is penalise the new keywords for having no history, and thus reduce the quality score for the adgroup? If this is the case, then I can see how diluting a campaign with a lot of new keywords could set it back for a while. As I say, it's just a theory...
Yip I would agree. My widget as a broad match & "my widget" as a phrase match both potentially could of had "buy my widget" matching against them previously depending on the circumstances. Since, you have added the tail terms, Google now tries to trigger "buy my widget" which doesn't yet have any history. In theory it shouldn't take to long before positions improve. I am presuming the CPC is the same on 'buy my widget' as your original broad or phrase match for "my widget". Otherwise thats another reason.
I have never had an issue with placing all match options for ANY keyword set together in one adgroup. In fact, no matter what keyword I am targeting through adwords I ALWAYS include all 3 match options. There is a good reason for this in regards to quality score. Yes, sometimes you will get the broad and exact match running into each other if the keyword is only 1 word, but that is the only exception. Think of it this way...If you have to have A LOT of keywords in one adgroup you are not targeting your product offering well enough. Google will see that. If I have more than 20 keywords in one single adgroup you can rest assured that only 7 of them are different and the other 14 or so are match derivitives of those.
Broad Match is only the same as Phrase Match if there is a single keyword. Neither are ever the same as Exact Match. You won't get penalised for the number of keywords in your Adgroup - you'll get penalised if some of them don't match the advert text very well, but the number of keywords should be irrelevant. Hang on a minute - I've just re-read your post. How are you checking the positions of your adverts? If you aren't using www.google.com/adpreview, then this is your problem. Repeated searching for the same keywords on Google WILL impact your search results.
The way i see it is that when you add those 500 combinations, it's like another 500 competitors added my widget. Therefore you are competing with yourself in the bid for the highest position.
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