Quality Score - Account or Campaign Based

Discussion in 'Google AdWords' started by Marcel the Paladin, Jun 25, 2008.

  1. #1
    Ok... in the gray world of Google's algorithm, are you finding that the quality score is based on the account or each individual campaign?
     
    Marcel the Paladin, Jun 25, 2008 IP
  2. robertpriolo

    robertpriolo Peon

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    #2
    quality score is assessed on many different levels

    account, campaign, adgroup, keyword, text ad and url.

    Each one has a quality score, but the only transparent quality score is keyword, which can easily be viewed within the keyword tab by unhiding the QS column.

    QS is mostly attributed to CTR and CTR is mostly dependent on the text ads mapped to the keyword.

    keyword quality score is equivalent to your min bid. The lower your min bid, the better your QS is. 0.05 min bid is a great QS. 0.04 min bid is even better.

    but min bid should not be used as a bidding tool. you may have a 0.04 min but may need a $5 max bid to show up on the 1st page of results
     
    robertpriolo, Jun 25, 2008 IP
  3. PPC-Coach

    PPC-Coach Active Member

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    #3
    At first it's based on their historical numbers for your chosen keywords. Once they have enough data from your particular mixture of keywords, ads and landing pages, they'll give you one. A couple crappy campaigns in one account can drag down the performance of a good one.
     
    PPC-Coach, Jun 25, 2008 IP