Hi guys, 1. I am managing a campaign for my client. The quality score for the keyword is 10, however the ad rank is only 7. Can we say the only issue from here on is the bid price? 2. Is it true that it will take some time for an ad from a new campaign to rank higher than an ad from an existing well-ran campaign thats been going on for some time? Appreciate whoever that can offer me some insights here. Regards, OC
1. I think it's fair to say that there's not much you can do to increase your ad rank other than increasing your bid if the quality score is already 10. 2. I'm sure someone will correct me if I'm wrong, but I was under the impression that this is largely to do with the fact that new campaigns have no history behind them. Since adgroup/campaign/account history is a component of quality score (albeit a minor one), it means that a well run account has a leg up on others when it comes to adding new keywords. However, since your quality score is already 10 it seems unlikely that this is what's causing you trouble.
Hi Eschatonic, thanks for the reply. 1. I have the same views as you. Think the other way we can try to improve the ad rank is to work towards a performing and effective campaign. This will however be a long-term process and might not have much effect towards rank increment. In the short term, the only way to go is to increase bid price. 2. Same here. Oh well, time to do catch up.
Yes, increasing your bids will get you better positioning. However, don't discount trying to improve your ads further. A few reasons I'm saying this. One is that the QS as shown to you is only one digit and no decimals. The calculated QS is many decimals such as 7.56873 which, if they round it off, is shown as QS = 8. You may actually have a QS of 9.523 which rounds off to 10. Someone else may have a QS of 9.613. It's not much of a difference you'll say but I believe in getting every little last drop. Remember that your rank is a multiplication of QS and bid so that little bit more can make a difference. But the main reason is, I believe that the maximum QS is not 10 and that it can go higher. You are only shown a maximum of ten but the way the calculation is made, there's no reason the real number calculated and used in the background can't be higher. I've realized this last year after taking over an account with mostly QS of 10, improving the click rates and the CPC went down by quite a bit. So you can still improve even if you have a "perfect" ten. As for your second question, I doubt it. The basic formula is QS times bid. I see no reason to have an age factor and even less a "well run campaign" factor. This is advertising. You are in competition with others so may the best one win. Besides, as advertisers improve, Google makes more money. That's one reason for the QS system: more clicks from better ads, even at a lower CPC, generates more revenues for them. So why wait to show good ads especially when there's no reason to? Now as Eschatonic said, history may have an effect. More precisely, the system needs enough data. But this is all taken into account. You may notice more QS fluctuations in some new campaigns but it will quickly settle. Being over ten years old, the system is extremely smart and it gets it right 99% of the time so that's not really a factor in my mind.
One thing u can do is increase ur bid because ur competitor might be bidding high than u so he might be given more preference.......!!!!!!