I have one keyword which quality score is 10/10 but some others are pretty bad: "This keyword isn't triggering ads to appear on Google right now" But these are very important to me, what can I do? Does EXACT MATCH will help? Kindly suggest, secondly google takes pretty much time to approve ads, but few days before they were approving almost instantly - not sure why? if I change same ad then does it takes too much time? next, even have set max CPC which is pretty high than first page impressions still its not showing in first page - why? Does adwords/keyword optimization means need to set high CPC? As having 10/10 score still not appearing on first page, setting 2-3 times double than first page impression CPC.
Can I know your CTR ? Did you research for the number of search queries for your keywords ? And you should optimize your landing page to match with your text ads, if your landing page is poor, your ads will be hard to get the first position.
Everything in Adwords revolves around QS. Read my Adwords FAQ for more. Most of the answers are in there. Ads are ranked by multiplying your QS and bid. If you have QS=10 and you are increasing bids but still not showing, your bid is not high enough still. That would be unusual but maybe you are bidding on keywords with high competition. If a niche keyword goes for $1, increasing from 10 to 25 cents will not help much. Twenty-five cents may be pretty high for you but not to someone else.
For that keyword: 18.75% (16 impressions 3 clicks) today While I started marketing my site was appearing almost each and every time on first page, even sometime at top not at right side. Bid simulator is disabled so can not see what price should I set? Though I am paying 3 times more than before, but surprisingly not appearing. May be others are paying more, is it possible how much they are paying so that I can set accordingly within my budget?
You're not paying three times more, you're bidding three times more. Not possible to know what others are bidding or paying. You can make educated guesses however. The keyword tool can shed some light.
Its all about CTR - 18% is really good but if you can maintain if for 30-60 clicks spread over a few days even a week thats when the magic happens. Saying I have 18% CTR 3 click 16 impression doesnt really mean anything - anyone can do that. You need to PROVE it to google by maintaining it for a longer period. Good luck.
Correct, you have to put that 18% in context. 16 impressions is not statistically significant and the system takes that into account. But if you maintain that 18% over dozens of clicks AND that is in the top percentiles (that is, the keyword has an historical average CTR below that), you'll maintain a QS of 10. But if for some reason the historical high end CTR for that keyword is much higher, you'll end up with a lower QS. The position doesn't matter too since QS is normalized by position.
i think it's a problem of low search volume, you have a ridiculously high and unsustainable CTR but based on such a small sample size tells me that your keyword might be obscure (educated guess based upon info given, which is not a lot) your QS and CTR are great, your max CPC is set, only thing i can think of is that search query to matched ad relevance might be low?
seems very confusing to me..., I have noticed one thing that during pick hours my site is not appearing at all. I can see too many advertisers now. I think its better to try to make it appear in organic search, right now in 8th. Not sure how many days will stay there. Anyway thanks to all who have replied.
bid simulator is appearing now, and set greater than max amount as I can see in bid simulator. Now appearing on first page, but not at top. Also, I noticed sometime that keyword is showing QS 7/10 and again 10/10, I had 2 ads for this keyword. if I disable one adv then QS is showing 7/10.
The most important factors that decide if your ads are going to show, where they will show (#) and what they will cost is: relevance, performance, bid (in that order). If you ads are relevant, and you are paying little but have no clicks you must invest some time and money to get the ads on top to get those clicks. That will give the ads a better performance and more business to you..