Quality of landing page

Discussion in 'Google AdWords' started by NewComputer, Jan 8, 2006.

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  1. #1
    I have heard this a few times, on a few forums. Does Google charge less or more depending on the quality of the landing page? If so, what are the determining factors?
     
    NewComputer, Jan 8, 2006 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #2
    Google has factored the landing page into the quality score. So yes, advertisers could potentially pay more if their landing page had a negative impact on their quality score.

    From the Google AdWords blog:

     
    GuyFromChicago, Jan 8, 2006 IP