i am wondering if there are some advertising professionals? what help you suggest to pass the exam.. some tips?
You should have no problems passing if you have experience with adwords and know your way around. If your not confident, try these quizzes: http://www.google.com/adwords/learningcenter/ Brennan
there is no value to the certificate... It all boils down to experience... But for someone brand new to adwords, the certificate will at least guarantee the basic understanding of googles adwords system... This way questions like what does broad mean and how to add negatives and whats a quality score are eliminated.
It's kinda like a university degree, it means you know the theory, but theory and practice are two very different things. Which is why doctors are residents for so long...