I just started my Adwords campaign and was immediately awarded a QS of 5, which is not all that great, but my ad was at least appearing....15 minutes later, I check back and I have a QS of 1 and the ads are all gone...The landing page is the issue... Could it have something to do with the fact that I'm using a Clickbank affiliate page as a landing page? If so, I thought we could sell in this manner....just as long as the site was relevant to the ad... Help! I have almost two weeks with adwords and nothing at all is happening...I've read countless articles and have seen several videos, but none apply to my problem. What do I need to do to correct this? Thanks.
When you add keywords and new ads, Google gives you an initial QS. This initial QS is "preliminary" if you will based on the information it has at the moment. Once it visits your page, it may find information that merits a QS change. That is what happened to you as you say it's a landing page quality issue. Your landing is www.mysite.com which has links to www.cbaffproduct.com which is a sales page? You need to either 1) change your links to go to their order page, not their sales page, or, 2) link directly to www.cbaffproduct.com from your ads. It's all in the friendly Adwords guidelines and policies.
Hi Lucid...Thanks so much for your reply... Well, I was doing the second option that you mentioned. I linked my ad directly to the clickbank affiliate sales page for the product I'm selling...Odd...
Nothing odd about it at all, many cb sites will not fire a good q score when direct linking, you may need to build a mini site or choose another form of ads / say yahoo or similar and test it there.
> Well, I was doing the second option that you mentioned. The only thing I can think of is that the product is one that Google doesn't allow. Again, check the policies and guidelines. There's lots of product categories that Google doesn't allow and it seems a large percentage of CB products fall in one of those categories.
Man, I sure wish Google was more user friendly for the noob....I can't understand their system and, even with Adsense, they will do things and never explain why they did them...Obviously, the money is with the larger advertisers, but they shouldn't be so impossible for us little guys... I may just decide to go with adbrite, where everything is user friendly...Adbrite may have less reach and lower return on investment, but at least my ads show up! Thanks for the help, guys...
My QS often blips up and down although not by 5. It will fluctuate more at the outset and G finds out about you and your site. Try to make sure you have your landing page(s) are optimized to the max as far as Adwords are concerned and take time to continue read up as much as you can about adwords from this forum as well as other sites online. Remember t here is a very fine line between making money and losing it with Adwords. Keep tinkering untill your CTR and QS get to where you want it to be and then monitor it every day. Small changes do make big swings in results. Lastly you could try a third party to organize a camaign for you and learn from their advice.
You can get away with direct linking on the content network, but on the search network, you'll want your own landing page - otherwise your QS is cactus. I've had good success in the ad with putting the keyword in the title, both description lines, on the end of the display url "sitename.com/keyword". On the landing page, put the keyword first in the pagetitle, in the url, h1, meta description and meta keywords, mention it a couple of times in the copy too. Add a youtube video on the page too, but only if it's relevant. Use your landing page to warm up the buyer so when they click on the 'buy now' link on your page, they are just about ready with credit card in hand.